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Tag Archives: crave beer

Is DUI by Beer on the Decline?

Research Shows Flavor of Beer Alone Triggers Dopamine Release In a study conducted by Indiana University School of Medicine and reported in USA Today, researchers found that the flavor of beer alone is enough to trigger the brain to release dopamine, the chemical associated with pleasure and reward. The participants in the study received tiny spritzes of either Gatorade or their preferred beer (15 ml total over 15 minutes), so they were able to taste the beer without any intoxicating ... Read More »